I have been in the rental property business since I purchased my first house when I was 19. It has been a passion of mine for a long time. I continued to buy properties in my 20s and 30s, and eventually started work to get my real estate license. I had to make some tough decisions on what my future looked like, and when faced with the facts, I decided to follow this passion. The vision stemmed from looking at what Winona needed in regards to housing. My mission is to provide high-end apartments for young professionals, senior citizens, and everyone in between.

I began working with many great businesses to help make turn this into a reality. Here are a list of some of the local businesses:

General contractor – Jim Gernes
Architect – Owen Warneke
Bank – Chad Anderson at Merchant’s Bank
Electrician – Dick’s Electric
Plumber – Brion Plumbing
Mason – McNally and Dennehy Masonry
Flooring – Decker Flooring
Concrete- Feyen Concrete
Roofing – Culpitt Roofing
Lumber and cabinets – Kendall Lumber
Stone – Biesanz Stone
Excavating – TJ’s Excavating
Waste Management – Miller Scrap
Logo design – Danielle Barck
Website design – Vision Design Group 
Fiber Cable Internet – HBC

Tear Down 
This was a bittersweet day for me. I worked at Prime Steak and Cake since I was 11 years old. It was a family-owned business for 38 years started by my dad, Jerry Beier, in 1978. However, I knew it was time to make a change. It was a hard decision. There were so many reasons that kept me from making this big life change and to be honest, a lot of fear involved. Once I was able to turn the fear into excitement, we were off, and I haven’t looked back since. I miss the restaurant. I miss the regulars, morning steak and eggs, and my employees. One of the things that made the transition easier was being able to drive to the same place every day. It’s a new beginning for my family.


There are so many decisions that go into a project like this. One of the biggest decisions was deciding on what colors and materials to go with on the outside of the building. After going back and forth many times, we put a survey out on Facebook. There was a resounding support for the red and gray option (even though my wife liked the blue). We have had a lot of other decisions to make too including flooring, cabinets, wall colors, and so many more. My head has hurt from all the decisions, but just like everything else, that too passes. Most, if not all, of the big decisions have been made, and it feels pretty damn good.


This was when it really got real, and excitement set in. Construction started this summer and they continue to make progress every day. The first floor is well under way. The framing of the commercial spaces are in progress. We are looking for a tenant for one of the commercial spaces before we put concrete down in order to personalize the build-out depending on the business’ needs. Work on the second floor has begun, and I am able to see the layout of each apartment. A big thanks to Jim Gernes and Scott Veitch, for keeping the project in full swing.



Signing the First Lease
It feels great to sign that first lease to an amazing couple who also recognizes my vision. We are continuing to sign leases and working to put people into this brand-new beautiful building so that they can make it their own and call it home.


Interested in renting at Island City Properties? Fill out the application and/or contact Shawn Beier at

Best regards,
Shawn Beier